Friday, April 25, 2014

Dashcam?! It Would Never Happen to Me!

Dashcam?! It Would Never Happen to Me!

            Seemingly endless parades of dashcam footage are posted all over the Internet. Places like Russia and China are rampant with hordes of horrifying, hilarious and mystifying videos portraying once in a lifetime events all captured on these tiny devices that are placed on the windshield or dashboard of vehicles.  People are into it. There are sites devoted to showing the latest and greatest capture of dashcam video.  There are sites created that spend hours of work and fluxes of posts that dissect and embellish each particle and article of every dashcam ever created. They are out there and people are actively posting regularly. So why hasn’t the US caught onto the dashcam culture yet?
                                   
 
            Places like Russia and China are notorious for the reckless drivers, corrupt policing, and crazy antics on the road.  In America people are certain that they are better drivers, much more responsible and quite frankly we are invincible on the road.  When you look at the statistics, which are quite rampant all over the Internet, you will see that the United States does in fact have less tragic vehicle accidents per capita then Russia, but what we do not realize is that the numbers are still staggering with more than 32,000 deaths per year.  American drivers are definitely playing a huge role in “bad driving” and reckless behavior on the road but are not strewn across YouTube for the world to see because of the simple fact that they are not recording it!


True, American drivers may not regularly experience the unfortunate event where someone throws themselves in front of their car to collect insurance money or getting falsely accused by a police officer and/or extorting bribes like the widespread accounts of this in Russia.  According to Dash Cam Talk, “…since most people have insurance and police are relatively honest in the US, they may not believe there is a need.  While in countries like Russia, many people don't have insurance and police are more corrupt.  It has become a necessity there.”  


Pedestrian Throwing Themselves at Car

The possibility of insurance fraud does exist in America; in fact, it is costing drivers upwards of 5 billion dollars in higher premiums because of it.  What about when the police refuse to get involved in a non-injury accident and the battle turns into a “he said, she said”? Just think how important that short video clip would be to any driver in the case of someone trying to fabricate an accident or wrongly blaming the other driver so he or she can collect the insurance or cash on demand.  The attitude that, “it would never happen to me,” will not hold validity when unforeseen circumstances take over.  Of course this may not be enough of an incentive for most drivers on the road to get a dashcam, not until something like this does actually happen to them!

                          

So why not take advantage of the dashcam and the safety features it has to offer?  The PAPAGO! brand definitely has the market cornered on safety features at the moment.  The belief that these high-tech devices can promote safe driving will only be evident if people actually use them.  We cannot gather data on something that does not exist.  The higher end model of the PAPAGO! brand has a lane departure warning system (LDWS), front collision warning system (FCWS), Stop and Go, which tells the driver with a beep to “Go” once the car in front of them has proceeded to drive after being stopped for more than 10 seconds, light reminder warning,  speed camera detection, and driver fatigue alarm that you set when taking a long drive.  The idea that drivers everywhere will begin to follow the speed limit, stop running red lights, and pay attention to the road is ideally what the dashcam revolution hopes to achieve. 


Speed Camera Warning-Papago P2 Pro

The most noteworthy thing we can say about dashcams is that they do provide footage of once in a lifetime events. Meteorites in Russia, bullying police officers, yes even in the US (nydailynews.com), and even good deeds (theblaze.com), plus the horrific, funny, and wild events that happen without any notice.  With the voluminous accounts you find on the Internet of these outrageous events it is no surprise that Americans’ interest in dashcams has risen significantly in the past few years. Although the laws to date on dashcams in America are relatively vague, with the rise in popularity of these devices, lawmakers will soon need to adjust and create laws that will cover any and all circumstnaces. Thanks to our friends at Dash Cam Talk we were referred to examine the Google Trends listing on dashcam’s.


Many articles written on dashcams keep stating that Americans are running late to the game. We have the technology available to us and we are just now getting to know how the dashcam’s functions and building a list of reasons why everyone could benefit from owning one.  With the huge strides in research and design dashcam companies, with PAPAGO! Inc. being one of the big players, will give to consumers the access to a variety of dashcams that appeal to their particular lifestyle.  Purchasing a quality made dashcam is available to the masses in North America and people everywhere should do their research and find the right dashcam for them.



Written By: Rachel Quaill
Marketing Representative for PAPAGO! Inc.
376 Lemon Creek Drive
Walnut, CA 91789
909-595-6896 

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